Consumer Nutrition Trends: Human Sustainability In The Digital Age
Consumer Nutrition Trends: Human Sustainability in the Digital Age
As self-employed nutritionists, dietitians and health service providers we often don’t have access to the market research or trend data that big business has access too, and we often can’t afford to attend expensive seminars and conferences.
By the time Government statistics get published, they are often very out of date when we get to see them. That means we are often left out of the conversation or ‘on the back foot’ with consumers and our clients.
Rather than driving the conversation, we end up reacting to what others are saying.
Take control of the nutrition conversation by understanding what consumers are really interested in, what they are searching for online and tap into the data that large organisations are using to plan their marketing.
Join Andrew Wilson RD and Mariette Abrahams RD for this in-depth webinar where we’ll explore the latest consumer nutrition trends and the impact of the digital age on sustaining health and quality of life.
- What the current top food trends are, why they are trending and how food manufacturers are cashing in
- How ‘diet hacking’ is transforming the weight loss industry
- The real potential of digital health in preventing disease
- How personalised nutrition will shape our future health
This will help you:
- Plan your business, future services and marketing
- Keep up to date with the fast pace of change in the health and nutrition industry
- Get ahead of the curve and know what trend is worth focussing on
- Know what to blog and post about on social media to attract more interest
- To increase awareness of current consumer trends in health and nutrition and the impact of the digital age
- To provide ideas and strategies for service providers to capitalise on these trends
Part 1: Human Sustainability – Prolonging The Quality Of Life
The Big Food Trends: How Food Manufacturers are Cashing In
Diet Hacking: Transforming From Weight Loss To Wellbeing
Part 2: The Connected Consumer
Digital Health - Prevention IS Better Than Cure
The Rise of Personalised Nutrition & Health Optimisation
- Live webinar attendance
- Webinar video recordings
- Slides PDF
- Certificate of attendance
Who’s this for?
Freelance and self-employed dietitians, nutritionists, health professionals and anyone who has an interest in consumer health and nutrition trends
About The Presenters
Andrew Wilson MSc RD MIDM
Andrew Wilson is The UK's Only Dietitian & Digital Marketer
Andrew Wilson had a decade of experience in Marketing before following his passion for health and nutrition to become a Registered Dietitian. He has since worked within the NHS for over a decade and has five years experience of running his private practice. He has experienced many of the common frustrations facing small business owners trying to make a success of marketing themselves online. Inspiration came when a colleague asked him for help with her online marketing and his new business, Pathfinder Principles, was born . Andrew is a full member of both the British Dietetic Association and the Institute of Direct & Digital Marketing. He now works with health organisations and self-employed practitioners to build an outstanding online presence so that they can grow their businesses.
T: 07793 241659
Mariette Abrahams MBA RD
Mariette Abrahams is an award-winning, UK registered freelance dietitian and internationally recognised Personalised Nutrition Business Consultant.
Mariëtte Abrahams is a nutrition business consultant, dietitian and founder of Mariette Abrahams Consulting & Associates. She currently helps companies in the digital health, biotechnology and the food industry to develop products that meet increasing consumer demand for personalised nutrition both in Europe and abroad. She provides business consulting, strategy, communication and training services virtually. She has worked with several start-ups, agencies and a multinational food brand in the area of personalised nutrition. She is a media spokesperson, can be found speaking at national and international events and providing online education to healthcare professionals on this emerging trend.
Early Bird Places Only £29 - Until 1st September
Regular Price: £49